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Our Story
"There's no better feeling than having a great meal
with friends - so why is it so difficult?"
How are all great ideas born? From a simple conversation. In the Spring of ‘23, brothers Toby and James, frustrated with the tedious process of arranging a meal out with friends, asked the question: “Surely this should be easier?”.
On average, adults in the UK eat out 1.5x a week, with those living in urban areas more often. It’s a time where we catch up with friends, with family, where we laugh, we cry (when we see the bill), we discover something new or we get comfortable with old favs.
At Appetite, we believe that planning your next dinner should not only be simpler, but just as enjoyable as the meal itself.
Having a meal out is inherently a social experience. We’re here to make the discovery, planning and booking one too.
About Us
Fed up of fake reviews and sponsored content? So are we. Discover dining spots with genuine reviews from real foodies.
We’re a voice
you can trust
We're supporting
restaurants
From local gems, to world renowned eateries, we’re proud to be supporting all restaurants,
big or small.
We're building a
community
We’re building a community of like-minded foodies, championing diversity and a love of genuine dining experiences.
We're making
memories
From discovery, to booking, and beyond, we’re creating social dining experiences
that you’ll never forget.
Our Journey
2024
Brand development and Community building begins
Seamless booking integration with OpenTable
2025
40,000 unique memories made
2023
Appetite is born
The MVP Appetite app launches to the UK stores
33,000 unique restaurants discovered through Appetite
Leadership Team
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